Designer Jasna Moiduโs clothing label, Tree, is an ode to sustainable practices
As a teen, Jasna Moidu would buy clothes that were a couple of sizes bigger. โThose always felt comfortable,โ says Moidu, founder of Tree, a clothing label. Founded in 2016, the label which makes wearable designs, has, at its core, been working with handwoven cotton. In 2024, the 34-year-old founder-designer moved the labelโs base to Bengaluru. The young label, however, did not start out with handloom textiles.โIt has been a learning curve,โ says Jasna, who has always tweaked ready-to-wear clothes to make them โher ownโ. โNearly all the women in my family have been fashion forward. We would always get…